About Me

For over 8 years I have been a freelance, bilingual, native British English and German speaking Creative, Editorial, Art Director (Art & Copy in English, Art only in German) living in Vienna and Zürich (B Permit & UID). I have over 30 years of top level experience leading teams of up to 100 designers and programmers in Great Britain, Germany, Austria Switzerland and Spain, carrying out print, web and app (UX, UI) design. Awards for advertising, outdoor advertising, direct mail and magazines. 

I have alternated between advertising agencies and magazine publishing houses. My work has covered B2B, B2C, corporate publishing, financial, real estate, industrial, auto, consumer durables, FMCG, a considerable amount of high-end luxury and Pharma. 

Recent general advertising work includes a variety of international clients, including a Chinese manufacturer for whom I covered all creative areas for their multiple product launches worldwide including branding, advertising & marketing material, website, app, exhibition stands in Europe and China plus the complete social media gamut, all in English, German and Mandarin.

Recent editorial work was the new creation of Steffl Das Magazin, a luxury, fashion and lifestyle magazine in Austria and the redesign & relaunch of the high-end fashion magazine L’Officiel Austria, Monaco and Cyprus as Art Director & Producer which won Lifestyle, Fashion & Beauty magazine at the European Publishing Awards 2022.

Recent clients include IAZI AG, the Swiss real estate data company for which I have created an entirely new corporate design and rebuilt all their online and print material.

Online Portfolio: www.felipejuanhofer.com
Email: fjuanhofer@yahoo.com


Corporate Design

Corporate Identity


Editorial & Magazine Design

Graphic Design

Print Design & Copy

Packaging Design

Logo Design




Front End Web Design

UI Design

UX Strategy

APP Design

CMS Integration

Digital Advertising

Social Media 


Research & Analysis

Trend & Insight

Customer Experience

Brand Platform


Go-to-Market Planning

Content & Message

Creative Workflow Analysis

Interims Management


Team Leader

Department Head

Unit Head

Managing Director



Using Format